When modern technologies (Mod) meet skilled, thoughtful tradition (Craft), one brand can create a movement.

We created ModCraft in 2013 to build on our joint experience and passion for helping innovative and pioneering companies expand brand awareness through collective storytelling. We value long lasting partnerships with leaders who have the shared vision of creating an educational and motivational voice through collaboration.

Our team works closely with brands and athletes to craft and execute a uniquely comprehensive approach to brand integration, management and media outreach. Whether using new or traditional platforms, we aim to enhance the spotlight of our partners across the active, health, lifestyle and business categories.

We are redefining the traditional concept of agency through:


We are active and passionate users of the brands we represent. We only work with brands whose mission, leadership and products we trust and believe in.


We specialize in developing long term, meaningful relationships that last longer than any business transaction. We are collectively united by our shared passions, and we connect people whose missions and visions align.


We do not represent competing brands, nor do we overshadow existing partners with new ones. Instead, we carefully select new brands based on their potential to complement and to benefit from those existing brands.


Our partners always have visibility about what we are doing and accomplishing. Our team works as a part of a brand’s internal team, delivering creative thinking, strategizing and developing relationships with other brands, athletes and key media.

ModCraft is a multi-discipline agency offering the following services, customized to each of our client’s needs.

PR & Brand Communication

  • Creative Brand Communications
  • Content Creation (Interactive and Print)
  • Product Placements
  • Product Launches
  • Exclusive Press Events
  • Media Buying
  • Retail PR & Merchandising Strategies
  • Trade Show Activation
  • Marketing Strategy
  • Individual Outreach

Social Media

  • Social Media Strategy
  • Social Media Planning
  • Content Creation and Daily Execution
  • Social Media Advertising

Ambassador- Influencer Relationship

  • Ambassador Program Strategy and Planning
  • Ambassador Management and Communication
  • Influencer Mapping
  • Influencer Engagement
  • Partnership Identification

Athlete Representation

  • Media Strategy and Planning
  • Speaking Engagement Management
  • Sponsorship Identification
  • Contract Negotiation
  • Product Endorsements

Creative Services in Partnership with Loaded for Bear

  • Web Design and Development
  • Graphic Identity / Logo Development