Addaday, the leading massage tool brand in run specialty, released their scientifically designed tools in 2011 alongside injury prevention services and massage clinics to retailers across the country. Addaday strives for all users to feel better, move more, and accomplish their own running and fitness goals as they reap the benefits of their procovery and recovery self-massage sticks, foam rollers, bodywork balls, and flexible massage devices.
Modcraft teamed up with Addaday in 2016 to expose Addaday’s successful massage tools to the active and healthy lifestyle space on Addaday’s social media platforms through strategic social media planning and content creation. By creating a custom competitive analysis, Modcraft has been able to approach the Social market in a specific way to their customer base. Additionally, Modcraft has assisted Addaday with press announcements such as their expanding Elite Athlete team including Kara Goucher, Molly Huddle, Deena Kastor, among others.