Nuun is the pioneer of electrolyte enhanced drink tablets without the sugars and plastic waste of traditional sports drinks and is used by the world’s best athletes and enthusiasts in running, cycling, triathlon, golf, outdoor and general fitness. For the launch of two new product lines, Nuun Energy and Nuun All Day, Nuun chose ModCraft to create a media outreach plan and to raise awareness for its category expansion beyond niche endurance sports hydration into mainstream health, lifestyle, food, and travel trends.
Most PR agencies, the client lives in a black box. You don't know what your agency is doing or accomplishing. ModCraft is very transparent with us and is more a part of our internal team than an outside agency. From creative thinking, strategy and developing relationships with us and media, we know that they are working hard for us on every front.
Kevin Rutherford, President and CEO, Nuun