Nuun is the pioneer of electrolyte enhanced drink tablets without the sugars and plastic waste of traditional sports drinks and is used by the world’s best athletes and enthusiasts in running, cycling, triathlon, golf, outdoor and general fitness. For the launch of two new product lines, Nuun Energy and Nuun All Day, Nuun chose ModCraft to create a media outreach plan and to raise awareness for its category expansion beyond niche endurance sports hydration into mainstream health, lifestyle, food, and travel trends.

ModCraft matched Nuun to an exclusive multi-year marketing partnership with professional runner Kara Goucher, to become their brand spokesperson, to use Nuun products in training and races, and to co-develop social media marketing content. Kara’s combined commitment to athletic excellence and motherhood aligned perfectly with Nuun’s goal to develop proper hydration both for elite athletes racing at top levels as well as for families seeking no-sugar alternatives to juices, sodas, and sports drinks.

ModCraft’s strategic media planning secured Nuun editorial coverage on the pages of Shape, Men’s Health, O Magazine, Self, Women’s Health, Better Nutrition, among other mainstream media.

Most PR agencies, the client lives in a black box. You don't know what your agency is doing or accomplishing. ModCraft is very transparent with us and is more a part of our internal team than an outside agency. From creative thinking, strategy and developing relationships with us and media, we know that they are working hard for us on every front.

Kevin Rutherford, President and CEO, Nuun