Sur™ is a small company with a big goal: To create clean but powerful plant-based supplements that we can scientifically demonstrate actually improve athletic performance. The Van Drunen family has been discovering, researching and developing ingredients sourced from nature to improve human health for decades. After years of research, Sur is now releasing its first product: AltRed™. AltRed is a groundbreaking phytonutrient supplement that uses a newly discovered technology to unleash the unique athletic performance and recovery benefits of betalain. The betalain in AltRed comes from the pigments founds in beets, which Sur isolates from the plant through a patented process. Based on clinical studiesthe team at Sur has discovered that stabilized and concentrated betalains have a profound effect on athletes, improving their performance and recovery.