Wiivv designs and makes the world’s most advanced custom-fit footwear, accessible to everyone from a smartphone. Products are function-first and highly personalized insoles providing foot support and superior comfort throughout your day and with every step you take. They are designed to reduce foot pain, joint discomfort, and muscle fatigue. The free Wiivv app captures the unique contours of your feet by mapping over 200 points on the arch and heel of each foot. The data is used to bio-mechanically enhance and personalize a unique pair of insoles, which are made on-demand.

Wiivv chose Modcraft to inform the active lifestyle populations through strategic earned media planning, trade show and event activation. Additionally, Modcraft has built the foundation for Wiivv’s first actively engaging Ambassador Program.

ModCraft has secured Wiivv editorial coverage  through the active lens on the pages of Triathlete, Women’s Running, Runner’s World, among other mainstream media. Wiivv currently has an Ambassador Program of over 70 members that continues to grow with the assistance of Modcraft’s authentic engagement with individuals on a daily basis.