Meet Our Team


Kevin Burnette


Shanna Burnette

Sarah Robinson

Becky Lynn

Kevin Burnette, Co-Founder @kevinburnette | Instagram

Kevin Burnette leads ModCraft’s sales and business development, while managing client accounts and strategic media events. An established Sales Executive within the cycling and triathlon industry, Kevin brings broad experience managing high-profile accounts for a variety of media, manufacturing, and retail organizations. As Vice President of Sales for Competitor Group and Advertising Director for VeloNews, he managed sales across all media and event properties, also including Competitor,Triathlete, Inside Tri,, and the Rock n’ Roll Marathon Series. Kevin also worked as the Vice President of Sales for Panache Cyclewear, where he developed the sales infrastructure and lead sales for the brand. He achieved previous sales and customer service experience at American Bicycle Group on the Quintana Roo and Litespeed brands.

Shanna Burnette, Co-Founder @shannaburnette | Instagram

Shanna leads ModCraft’s client acquisition, account management, and media event design. As a collegiate all-star Division I NCAA runner and MBA graduate, Burnette has always set track records both athletically and professionally. She has close ties to fashion, health, sports, and fitness editorial communities across North America and internationally. She nurtures her relationships with key editors, and is skilled in helping niche brands break into mainstream media outlets. She has consistently placed clients in top media outlets and hosted press events that generated engagement, increased brand awareness, and drove sales.

Sarah Robinson – Social Media Manager @thatsarahmac | Instagram

Sarah Robinson joined Modcraft’s team to use her expertise as a brand storyteller  to focus on content, brand, and social media strategy and marketing. She has been marketing brands online for over a decade and loves to find, tell, and leverage each brand’s unique story. Sarah is a successful runner all while being a dedicated mother. She qualified and competed in the 2016 Olympic Marathon trials.

Becky Lynn – Account Executive @becky_lynn4| Instagram

Becky is an account executive for ModCraft. She strives to strengthen and grow the meaningful relationships that Modcraft has developed with its many contributors. Becky moved to Colorado to pursue a career that balances her love of athletics and the outdoors.  She currently loves alternating between local road races and ultra runs on the weekends.

Michael Carpenter, Creative Services @conquerthebear | Instagram

Award-winning creative designer Michael Carpenter heads ModCraft’s creative brand- building services. Carpenter brings a decade of experience working with entertainment, lifestyle, and outdoor brands such as MTV, EMI, Oakley, and Ride Snowboards.